The life of Levi Strauss as told in the book Levi Strauss: The Man Who Gave Blue Jeans to the World.
Ideas discussed in this podcast:
Levi was one of the men who set that firm foundation (0:01), I do not have at this time a specific occupation...I will share the fate that has been assigned to me (17:35), Enduring hardship for the ultimate goal (22:29), A hole in the market (29:24), Levi starts his business cold (42:00), The dangers of shipping by sea (54:18), Inventing Jeans by accident (1:04:42), Overnight success 20 years in the making (1:10:00), How Levi was able to serve customers who were illiterate or spoke another language (1:17:40)
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