The life of Elon Musk as told in the book/blog The Elon Musk Blog Series: Wait But Why.
Topics discussed in this podcast:
At the time he was already running SpaceX and trying to colonize Mars, so launching a startup car company wasn't something he could really fit into his calendar. (7:02), The overarching mission wasn't to build the biggest car company in the world. (10:43), "If a little company in California can do this, why can't we?" —Bob Lutz, Chairman of GM (15:06), The moment the person leading a company thinks numbers have value in themselves, the company is done. The moment the CFO becomes the CEO it is done. Game over. (21:05), A study of Tesla isn't about a car or a car company. It is about how change happens. And about why it often doesn't happen. (31:28), Change doesn't happen on a familiar landscape. Change has to construct the landscape itself. (37:41), That's how to spread the brainwaves of a single person throughout a huge industry and the global public. By the time it's done everyone will think a lot about electric cars. (40:41)
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